Seafood labelling Awareness and perception among consumers of organized fish retail ourlets in India

By:

MUGAONKAR, PANKAJKUMAR HANMANTRAO

Contributor(s):

KUMAR, NALINI RANJAN

Material type:

Mixed materialsPublication details: 2014Description: 5-13Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The study investigates the awareness and perception about seafood labelling among seafood consumers in India, and also provides insights into 'what exactly do consumers seek from seafood labels?' This indirectly revealed the consumers' knowledge about seafood labelling. In total, 120 consumers were interviewed in oragnized retail stores in Pune during July- October 2012.

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/11	Available		P15267

The study investigates the awareness and perception about seafood labelling among seafood consumers in India, and also provides insights into 'what exactly do consumers seek from seafood labels?' This indirectly revealed the consumers' knowledge about seafood labelling. In total, 120 consumers were interviewed in oragnized retail stores in Pune during July- October 2012.

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