The need for new service innovation in halal marketing
Material type: Mixed materialsPublication details: 2014Description: 5-14Subject(s): NLM classification:- 658.8
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Periodicals/Magazines | SSCBS Library | 44/2 | Available | P15302 |
Global halal food trade is estimated to be 00 billion (USD) and is expected to grow at the rate of 7% annually. Also quality certification and high quality standards have improved acceptability to a large extent. The paper intends to analyze theopportunities and challehges of halal products.
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