The need for new service innovation in halal marketing

By:

KABIRAJ, SAJAL

Contributor(s):

WALKE, R C

Material type:

Mixed materialsPublication details: 2014Description: 5-14Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Global halal food trade is estimated to be

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		44/2	Available		P15302

Global halal food trade is estimated to be 00 billion (USD) and is expected to grow at the rate of 7% annually. Also quality certification and high quality standards have improved acceptability to a large extent. The paper intends to analyze theopportunities and challehges of halal products.

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