Application of the resource based view A case of an Indian Pharma multinational

By:

REDDY, M RAJA SHEKHAR

Contributor(s):

RAO, VENU GOPAL

Material type:

Mixed materialsPublication details: 2014Description: 54-67Subject(s):

MANAGMENT

NLM classification:

In: ICFAI: JOURNAL OF BUSINESS STRATEGYMSummary: The paper discusses how the resource based view (RBV) can be used as a potential tool for analyzing the competitive advantage of a firm. Taking the example of a leading Indian pharma major, the authors discuss how firm specific resources have contributed to sustainable growth over the years. The authors explain how this firm's process of drug manufacturing using project management is evolving.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		11/1	Available		P15387

The paper discusses how the resource based view (RBV) can be used as a potential tool for analyzing the competitive advantage of a firm. Taking the example of a leading Indian pharma major, the authors discuss how firm specific resources have contributed to sustainable growth over the years. The authors explain how this firm's process of drug manufacturing using project management is evolving.

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