Application of the resource based view A case of an Indian Pharma multinational
Material type: Mixed materialsPublication details: 2014Description: 54-67Subject(s): NLM classification:- 658
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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Periodicals/Magazines | SSCBS Library | 11/1 | Available | P15387 |
The paper discusses how the resource based view (RBV) can be used as a potential tool for analyzing the competitive advantage of a firm. Taking the example of a leading Indian pharma major, the authors discuss how firm specific resources have contributed to sustainable growth over the years. The authors explain how this firm's process of drug manufacturing using project management is evolving.
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