Packaging as an effective marketing tool
Material type: TextPublication details: KOGAN PAGE LONDON 1995Description: vii, 200 PAPER BINDINGISBN:- 0749419881
- 658.823 STE-N5
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | SSCBS Library | General Books | 658.823 STE-N5 (Browse shelf(Opens below)) | Available | 5031 |
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658.812 ZEM-P4 Customer service best practices | 658.816 LIV-L6 Pricing | 658.816 MOR-N0 Market-oriented pricing | 658.823 STE-N5 Packaging as an effective marketing tool | 658.827 AAK-N1 Managing brand equity | 658.827 AAK-N6 Building strong brands | 658.827 AAK-P0 Brand leadership |
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