IMC : Using advertising and promotion to build brands
Material type: TextPublication details: MCGRAW-HILL NEW YORK 2002Description: xxxii, 783 PAPER BINDINGISBN:- 0071123822
- 658.827 DUN-P2
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | SSCBS Library | General Books | 658.827 DUN-P2 (Browse shelf(Opens below)) | Available | 9243 |
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658.827 DEL-N8 Omnipowerful brand | 658.827 DHA-P7 Brand management 101 | 658.827 DRA-P1 Brands in the balance | 658.827 DUN-P2 IMC : Using advertising and promotion to build brands | 658.827 EDW-P5 Creating passion brands Getting to the heart of branding | 658.827 ELL-P2 Essential brand book | 658.827 ELL-P7 Strategic brand management |
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