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	1.	IMC : Using advertising and promotion to build brands by DUNCAN, Tom [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DUN-P2. Add to cart (remove)

	2.	Principles of advertising and IMC by DUNCAN, Tom [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 2005 Availability: Items available for loan: SSCBS Library (2)Call number: 659.1 DUN-P5, ... Add to cart (remove)

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