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101.
Up close and personal Customer relationship marketing @ work by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 GAM-P3.

102.
Brand child Remarkable insights into the minds of today's global kids and their relationships and brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIN-P3.

103.
Branded The buying and selling of teenagers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ARROW 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 QUA-P3.

104.
10 secrets of time management for salespeople by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PENGUIN 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 KAH-P3.

105.
After image Mind altering marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PROFILE BOOKS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GRA-P4.

106.
Global brand strategy Unlocking brand potential across countries, cultures and markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2004
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VAN-P4, ...

107.
Brand driven The route to integrated branding through great leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LEP-P3.

108.
New strategic brand management Creating and sustaining brand equity long term by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-N2;P4.

109.
Market research in practice A guide to the basics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 HAG-P4.

110.
FAQs on marketing Answered by the guru of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON MARSHALL CAVENDISH 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-P5.
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111.
International marketing Strategy planning, market entry and implementation by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 BEN-P5.

112.
Creating passion brands Getting to the heart of branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 EDW-P5.

113.
Brand hijack Marketing without marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PENGUIN 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 WIP-P5.

114.
Brand failures The truth about the 100 biggest branding mistakes of all time by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAI-P5.

115.
Brand royalty How to world's top 100 brands thrive and survive by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAI-P5.

116.
Brand sense How to build powerful brands through touch, taste, sight and sound by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIN-P6.

117.
Fundamentals of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ROUTLEDGE 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 STO-P7.

118.
Marketing research for managers by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON BUTTERWORTHS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 CRO-P7.

119.
Marketing plans for service businesses A complete guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON BUTTERWORTHS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCD-P7.

120.
Branded entertainment Product placement and brand strategy in the entertainment business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LEH-P7.

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