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1.
Direct hit Winning direct marketing campaigns by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 STO-N5.

2.
Up close and personal Customer relationship marketing @ work by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 GAM-P3.

3.
Handbook of customer relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI CREST 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 STO-P4.

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