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121.
Ethics in marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI JAICO 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HOR-P5.

122.
Introduction to marketing A step by step guide to all the tools of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI CREST 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LAN-P4.

123.
Value based marketing for bottom line success 5 steps to creating customer value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 DEB-P3, ...

124.
Marketing strategies for emerging markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 NAR-P5.

125.
Marketing services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI JAICO 2005
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 VED-P5, ...

126.
Market based management Strategies for growing customer value and profitability by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BES-P5.

127.
Marketing management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LAL-P5.

128.
Supply chain management Concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ALT-P5.

129.
Marketing of services An Indian perspective : Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI WISDOM PUBLICATIONS 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GUP-P5.

130.
Marketing Real people and real choices by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SOL-N7;P3.

131.
Retail management A strategic approach by
Edition: Ed 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2004
Availability: Items available for loan: SSCBS Library (2)Call number: 658.87 BER-M6;P4, ...

132.
Breakaway brand How great brands stand out by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KEL-P5.

133.
Marketing management Comprehensive text by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KUM-P6.
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134.
Marketing Concepts and cases by
Edition: Ed 13
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005(2006)
Availability: Items available for loan: SSCBS Library (7)Call number: 658.8 ETZ-P1;P5, ...

135.
Marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI ASIAN BOOKS PVT LTD 2006
Availability: Items available for loan: SSCBS Library (6)Call number: 658.8 SAR-P6, ...

136.
Encyclopaedic dictionary of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI RESPONSE BOOKS 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KHA-P6.

137.
Service marketing Concepts, planning and implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2006
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 BHA-P6, ...

138.
Foundations of marketing by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 JOB-P6.

139.
Indian journal of marketing (2004) January - December by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI INDIAN JOURNAL OF MARKETING 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 IND-P4.

140.
Indian journal of marketing (2005) January - December by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI INDIAN JOURNAL OF MARKETING 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 IND-P5.

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