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121.
Handbook of field marketing A complete guide to understanding and outsourcing face to face direct marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2008
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WIL-P8.

122.
International marketing Strategy and theory by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ROUTLEDGE 2009
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 ONK-N7;P9.

123.
Branding India An incredible story by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON COLLINS 2009
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAN-P9.

124.
New strategic brand management Creating and sustaining brand equity long term by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2009
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-P9.

125.
Grit, Guts and Gumption by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PENGUIN 2010
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHA-Q0.

126.
Marketing classics A selection of influential articles by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ALLYN AND BACON 1985
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ENI-M5.

127.
New strategic brand management Advanced insights and strategic thinking by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2012
Availability: Items available for loan: SSCBS Library (10)Call number: 658.827 KAP-Q2, ...

128.
Brand success How the world's top 100 brands thrive and survive by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2011
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAI-Q1.

129.
Brand rejuvenation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2010
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LEH-Q0.

130.
Internet marketing A practical approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ROUTLEDGE 2013
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHA-Q3.

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