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1.
Marketing management and strategy A reader by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1988
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-M8.

2.
Marketing classics A selection of influential articles by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ALLYN AND BACON 1985
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ENI-M5.

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Shaheed Sukhdev College of Business Studies Library
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