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141.
Strategies for implementing integrated marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PER-N7.

142.
Cases in marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 1990(1992
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 DAL-N0;N2.

143.
Strategic marketing by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS IRWIN 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CRA-N7.

144.
Marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI ANMOL PUBLICATIONS 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BAT-N6.

145.
Marketing management by Series: Encyclopaedia of modern management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI ANMOL PUBLICATIONS 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAL-N7.

146.
Retail management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 HAS-N7.

147.
Marketing Principles & perspectives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS IRWIN 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BEA-N5.

148.
Marketing management Analysis planning implementation and control by
Edition: Ed 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 1989(1997)
Availability: Not available: SSCBS Library: Lost (1).

149.
Service marketing Text and readings by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON MERCURY 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CAR-N6.

150.
Service marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK HARPER-COLLINS 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RUS-N6.

151.
Marketing aesthetics Strategic management of brands, identity, and image by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SCH-N7.

152.
Competitive edge through credit management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS ADDISON-WESLEY 1992
Availability: Items available for loan: SSCBS Library (1)Call number: 658.88 OSU-N2.

153.
Product manager's handbook Complete product management resource by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GOR-N5.

154.
New maximarketing Classic guide to transforming your advertising, promotion, and marketing strategy for the inform.. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RAP-N5.

155.
Direct and database marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCC-N7.

156.
Marketing communications Frameworks, theories and applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 FIL-N5.

157.
Service marketing Indian experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI SOUTH ASIA 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SHA-N7.

158.
Result oriented marketing communications Skills and activity-based approach by Series: Beacon's result oriented series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI BEACON BOOKS 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AND-N8.

159.
Marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SAX-N7;P2. Items available for reference: SSCBS Library: Not For Loan (1)Call number: 658.8 SAX-N7.

160.
Service marketing Text & readings by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI HIMALAYA 1994
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SIN-N4.

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