Results of search for 'ccl=Provider:Kogan Page and su-to:MARKETING' › Shaheed Sukhdev College of Business Studies Library catalog

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	21.	Brand management checklist Proven tools and techniques for creating winning brands by VANAUKEN, Brad [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2002 Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VAN-P2, ... Add to cart (remove)

	22.	Reinventing the brand Can top brands survive the new market realities by KAPFERER, Jean-Noel [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-P1. Add to cart (remove)

	23.	Essential brand book Over 100 techniques to increase brand value by ELLWOOD, Iain [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 ELL-P2. Add to cart (remove)

	24.	Up close and personal Customer relationship marketing @ work by GAMBLE, Paul R STONE, Merlin [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 GAM-P3. Add to cart (remove)

	25.	Brand child Remarkable insights into the minds of today's global kids and their relationships and brands by LINDSTROM, Martin SEYBOLD, Patricia B [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIN-P3. Add to cart (remove)

	26.	Global brand strategy Unlocking brand potential across countries, cultures and markets by VAN GELDER, Sicco [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2004 Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VAN-P4, ... Add to cart (remove)

	27.	Brand driven The route to integrated branding through great leadership by LEPLA, F Joseph DAVIS, Susan V [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LEP-P3. Add to cart (remove)

	28.	New strategic brand management Creating and sustaining brand equity long term by KAPFERER, Jean-Noel [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-N2;P4. Add to cart (remove)

	29.	Market research in practice A guide to the basics by HAGUE, Paul HAGUE, Nick [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 HAG-P4. Add to cart (remove)

	30.	International marketing Strategy planning, market entry and implementation by BENNETT, Roger BLYTHE, Jim [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 BEN-P5. Add to cart (remove)

	31.	Creating passion brands Getting to the heart of branding by EDWARDS, Helen DAY, Derek [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 EDW-P5. Add to cart (remove)

	32.	Brand failures The truth about the 100 biggest branding mistakes of all time by HAIG, Matt [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAI-P5. Add to cart (remove)

	33.	Brand royalty How to world's top 100 brands thrive and survive by HAIG, Matt [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAI-P5. Add to cart (remove)

	34.	Brand sense How to build powerful brands through touch, taste, sight and sound by LINDSTROM, Martin KOTLER, Philip [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2006 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIN-P6. Add to cart (remove)

	35.	Branded entertainment Product placement and brand strategy in the entertainment business by LEHU, Jean-Marc [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2007 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LEH-P7. Add to cart (remove)

	36.	No cover image available Commonsense direct and digital marketing by BIRD, Drayton [] Edition: Ed 5 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2008 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BIR-P8. Add to cart (remove)

	37.	No cover image available 101 ways to boost customer satisfaction by FOSTER, Timothy R V [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2009 Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 FOS-P9. Add to cart (remove)

	38.	No cover image available 101 ways to increase your sales by FORSYTH, Patrick [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2009 Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 FOR-P9. Add to cart (remove)

	39.	Handbook of field marketing A complete guide to understanding and outsourcing face to face direct marketing by WILLIAMS, Alison MULLIN, Roddy [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2008 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WIL-P8. Add to cart (remove)

	40.	New strategic brand management Creating and sustaining brand equity long term by KAPFERER, J N [] Edition: Ed 4 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2009 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-P9. Add to cart (remove)

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