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21.
Introduction to social marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI INDIA RESEARCH PRESS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MUK-P4.

22.
High performance intractive marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RYA-P4.

23.
Techno brands How to create and use brand identity to market, advertise and sell technology products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PET-P4.

24.
Marketing research and consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 SUM-P3.

25.
Marketing research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI BIZTANTRA 2004
Availability: Items available for loan: SSCBS Library (2)Call number: 658.83 PAR-P4, ...

26.
Marketing Concepts and strategies by
Edition: Ed 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI BIZTANTRA 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PRI-P0;P5.

27.
Consumer behavior Concepts, applications and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 RAJ-P4.

28.
Marketing management Comprehensive text by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KUM-P6.
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29.
Marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI ASIAN BOOKS PVT LTD 2006
Availability: Items available for loan: SSCBS Library (6)Call number: 658.8 SAR-P6, ...

30.
International marketing Global environment, corporate strategy and case studies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 RAJ-P7.

31.
Kellogg on branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2005
Availability: Not available: SSCBS Library: Lost (1).

32.
Brand management 101 101 lessons from real world marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DHA-P7.

33.
Case studies in marketing mamangement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PENTAGON PRESS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GUP-P7.

34.
Marketing excellence Winning companies reveal the secrets of their success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BUR-P6.

35.
Brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MAXFORD BOOKS 2008
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 SHA-P8.

36.
Managing and marketing of financial services by Series: Indian institute of banking and finance
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TAXMANN ALLIED SERVICES (P) LTD. 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAN-P7.

37.
Managing and marketing of financial services by Series: Indian institute of banking and finance
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TAXMANN ALLIED SERVICES (P) LTD. 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAN-P7.

38.
Marketing research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CANGAGE LEARNING 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 ZIK-P7.

39.
Marketing strategy Planning, implementation and control by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CANGAGE LEARNING 2008
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 JAI-P8.

40.
Marketing by Series: Businss essentials
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2009
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAR-P9.

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