Results of search for 'ccl=su:{MARKETING} and ccode:G' › Shaheed Sukhdev College of Business Studies Library catalog

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	501.	Sales management Decisions, strategies, and cases by STILL, Richard R AND OTHERS [] Edition: Ed 5 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PRENTICE-HALL OF INDIA 1998 Availability: Items available for loan: SSCBS Library (4)Call number: 658.85 STI-K9;M8, ... Add to cart (remove)

	502.	Marketing management Analysis, planning, implementation, and control by KOTLER, Philip [] Edition: Ed 7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PRENTICE-HALL OF INDIA 1991 Availability: Not available: SSCBS Library: Lost (1). Add to cart (remove)

	503.	Strategic brand communication campaigns by SCHULTZ, Don E BARNES, Beth E [] Edition: Ed 5 Material type: Text; Format: print ; Literary form: Not fiction Publication details: ILLINOIS NTC 2001 Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 SCH-P1, ... Add to cart (remove)

	504.	From brand vision to brand evaluation Strategically building and sustaining brands by DE CHERNATONY, Leslie [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON BUTTERWORTHS 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DEC-P1. Add to cart (remove)

	505.	Art of cause marketing How to use advertising to change personal behavior and public policy by EARLE, Richard [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: ILLINOIS NTC 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 EAR-P0. Add to cart (remove)

	506.	Handbook of key customer relationship management The definitive guide to winning, managing and developing key account business by BURNETT, Ken [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 BUR-P1. Add to cart (remove)

	507.	Consumer behavior and marketing action by ASSAEL, Henry [] Edition: Ed 6 Material type: Text; Format: print ; Literary form: Not fiction Publication details: SINGAPORE THOMSONS 2001 Availability: Items available for loan: SSCBS Library (7)Call number: 658.8342 ASS-P1, ... Add to cart (remove)

	508.	Internet marketing by HOFACKER, Charles F [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILEY 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HOF-P1. Add to cart (remove)

	509.	Brand marketing book Creating, managing and extending the value of your brand by MARCONI, Joe [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: ILLINOIS NTC 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAR-P1. Add to cart (remove)

	510.	Marketing Creating and keeping customers in an e-commerce world by ZIKMUND, William G D'AMICO, Michael [] Edition: Ed 7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: CHICAGO SOUTH-WESTERN 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ZIK-N9;P1. Add to cart (remove)

	511.	Strategic marketing Planning and control by DRUMMOND, Graeme Edition: Ed 2 Material type: Text Publication details: LONDON BUTTERWORTHS 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.84 DRU-P1. Add to cart (remove)

	512.	Business of marketing by VARADRAJAN, P Rajan [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI JAICO 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 VAR-P1. Add to cart (remove)

	513.	Franchising The route map to rapid business excellence by KHERA, Pramod [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 KHE-P1. Add to cart (remove)

	514.	Services marketing Indian perspective by SHANKER, Ravi [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI EXCEL BOOKS 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SHA-N7;P2. Add to cart (remove)

	515.	Consumer behavior by LOUDON, David L BITTA, Albert J Della [] Edition: Ed 4 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 1993 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 LOU-N3. Add to cart (remove)

	516.	Brands in the balance Meeting the challenges to commercial identity by DRAWBAUGH, Kevin [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DRA-P1. Add to cart (remove)

	517.	Services marketing People, technology and strategy by LOVELOCK, Christopher H [] Edition: Ed 4 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2001 Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 LOV-N1;P1, ... Add to cart (remove)

	518.	Marketing An introduction by KOTLER, Philip ARMSTRONG, Gary [] Edition: Ed 5 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2000 Availability: Items available for loan: SSCBS Library (5)Call number: 658.8 KOT-M7;P0, ... Add to cart (remove)

	519.	Marketing research An applied orientation by MALHOTRA, Naresh Kumar [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2001 Availability: Items available for loan: SSCBS Library (3)Call number: 658.83 MAL-P1, ... Add to cart (remove)

	520.	Managing indian brands Marketing concepts and strategies by KUMAR, S Ramesh [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KUM-P1. Add to cart (remove)

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