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	1.	Managing indian brands Marketing concepts and strategies by KUMAR, S Ramesh [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KUM-P1. Add to cart (remove)

	2.	Managing Indian brands by KUMAR, S Ramesh [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2002 Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 KUM-P1;P2, ... Add to cart (remove)

	3.	Conceptual issues in consumer behavior The Indian context by KUMAR, S Ramesh [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 KUM-P3. Add to cart (remove)

	4.	Marketing and branding The Indian scenario by KUMAR, S Ramesh [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2007 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KUM-P7. Add to cart (remove)

	5.	Case studies in consumer behaviour by Kumar, S. Ramesh Material type: Text Publication details: Delhi Pearson 2013 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 KUM-Q3. Add to cart (remove)

	6.	Case studies in marketing management by Kumar, S. Ramesh Material type: Text Publication details: Noida Pearson 2012 Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 KUM-Q2, ... Add to cart (remove)

	7.	Advertising, brands and consumer behaviour by Kumar, S. Ramesh Krishnamurthy, Anup Material type: Text Publication details: New Delhi Sage 2020 Availability: Items available for loan: SSCBS Library (5)Call number: 659.1 KUM-R0, ... Add to cart (remove)

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