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61.
Industrial marketing by Series: Macmillan studies in marketing management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1980
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCT-M0.

62.
Mastering marketing by Series: Macmillan master series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1982
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 FOS-M2.

63.
Marketing by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1987
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 EVA-M7.

64.
Pricing by Series: Macmillan studies in marketing management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1976
Availability: Items available for loan: SSCBS Library (1)Call number: 658.816 LIV-L6.

65.
Research for marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1991
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 BAK-N1.

66.
Fundamentals of consumer behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1983
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 MEL-M3.

67.
Consumer behaviour by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1990
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 MOW-N0.

68.
Selling The profession: A consultative approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1989
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 LIL-M9.

69.
Personal selling by Series: Macmillan studies in marketing management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1990
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 OCO-N0.

70.
Retail management A strategic approach by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1986
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 BER-M6.

71.
Introduction to microeconomics by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LIMITED 1980(1990)
Availability: Items available for loan: SSCBS Library (2)Call number: 338.5 RAY-M0, ... Not available: SSCBS Library: Lost (3).
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72.
Marketing research Measurement and method by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1990
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 TUL-N0.

73.
Achieving managerial excellence Insignts from Indian organisation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LIMITED 1989
Availability: Items available for loan: SSCBS Library (1)Call number: 658 BHA-M9.

74.
Marketing management Planning implementation and control: The Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LIMITED 1990(1994)
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RAM-N0. Not available: SSCBS Library: Lost (1).

75.
Market segmentation A step-by-step approach to creating profitable market segments by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCD-N5.

76.
Introduction to management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1994
Availability: Items available for loan: SSCBS Library (1)Call number: 658 PET-N4.

77.
Dictionary of marketing advertising by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1990
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8003 BAK-NO.

78.
Business economics The application of economic theory by Series: Macmillan texts in economics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1993
Availability: Items available for loan: SSCBS Library (1)Call number: 658.4035 FER-N3.

79.
International finance by Series: Macmillan texts in economics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1992
Availability: Items available for loan: SSCBS Library (1)Call number: 332.042 PIL-N2.

80.
Introductory economics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1992
Availability: Items available for loan: SSCBS Library (1)Call number: 330 HAR-N2.

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