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1.
Market segmentation A step-by-step approach to creating profitable market segments by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCD-N5.

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Market segmentation How to do it and how to profit from it by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA ELSEVIER 2004(2007)
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCD-P4.

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Shaheed Sukhdev College of Business Studies Library
E-mail: library@sscbsdu.ac.in
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