Results of search for 'ccl=su:{MARKETING} and (( (allrecords,AlwaysMatches='') and (not-onloan-count,st-numeric >= 1) and (lost,st-numeric=0) ))' › Shaheed Sukhdev College of Business Studies Library catalog

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	601.	Essential brand book Over 100 techniques to increase brand value by ELLWOOD, Iain [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 ELL-P2. Add to cart (remove)

	602.	Principles of marketing by KOTLER, Philip ARMSTRONG, Gary [] Edition: Ed 9 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2001 Availability: Items available for loan: SSCBS Library (5)Call number: 658.8 KOT-M6;P1, ... Not available: SSCBS Library: Lost (4). Add to cart (remove)

	603.	Mastering marketing Your single source guide to becoming a master of marketing by [] Series: Financial times mastering Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAS-P3. Add to cart (remove)

	604.	Marketing strategy A decision focused approach by WALKER, Orville C BOYD, Harper W [] Edition: Ed 4 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WAL-L9;P3. Add to cart (remove)

	605.	International marketing 2002 update by CZINKOTA, Michael R RONKAINEN, Ilkka A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: SINGAPORE THOMSONS 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 CZI-P1;P2. Add to cart (remove)

	606.	Internet marketing Building advantage in a networked economy by MOHAMMED, Rafi A FISHER, Robert J [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MOH-P2. Add to cart (remove)

	607.	E CRM Business and system frontiers by JAISWAL, M P KAUSHIK, Anjali [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI ASIAN BOOKS PVT LTD 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 JAI-P2. Add to cart (remove)

	608.	Up close and personal Customer relationship marketing @ work by GAMBLE, Paul R STONE, Merlin [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 GAM-P3. Add to cart (remove)

	609.	Client relationship management How to turn client relationships into a competitive advantage by POCHEDLEY, David A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI JAICO 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 POC-P3. Add to cart (remove)

	610.	Brand management The Indian context by MOORTHI, Y L R [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MOO-P3. Add to cart (remove)

	611.	Retailing Environment and operations by NEWMAN, Andrew J CULLEN, Peter [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: SINGAPORE THOMSONS 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 NEW-P2. Add to cart (remove)

	612.	Basics of distribution management A logistical approach by KAPOOR, Satish K KANSAL, Purva [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PRENTICE-HALL OF INDIA 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KAP-P3. Add to cart (remove)

	613.	Brand child Remarkable insights into the minds of today's global kids and their relationships and brands by LINDSTROM, Martin SEYBOLD, Patricia B [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIN-P3. Add to cart (remove)

	614.	Beyond world class Building character, relationships and profits by ROSS, Alan M [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK DEARBORN FINANCIAL PUBLISHING 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 ROS-P2. Add to cart (remove)

	615.	CRM at the speed of light Capturing and keeping customers in Internet real time by GREENBERG, Paul [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 GRE-P2. Add to cart (remove)

	616.	Customer relationship management Emerging concepts, tools and applications by SHETH, Jagdish N PARVATIYAR, Atul [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 SHE-P1. Add to cart (remove)

	617.	Customer relationship management A step by step appraoch by MOHAMED, H Peeru SAGADEVAN, A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 MOH-P2. Add to cart (remove)

	618.	Frontiers in credit risk Concepts and techniques for applied credit risk management by GAETA, Gordian ALIBHAI, Shamez [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILEY 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.88 GAE-P3. Add to cart (remove)

	619.	Marketing insights from A to Z 80 concepts every manager needs to know by KOTLER, Philip [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILEY 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-P3. Add to cart (remove)

	620.	Response The complete guide to profitable direct marketing by GELLER, Lois K [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GEL-P2. Add to cart (remove)

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