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81.
New marketing manifesto The 12 rules for building successful brands in 21st century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON TEXERE 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRA-N9.

82.
International marketing strategy 1999-2000 by Series: CIM workbook
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON BUTTERWORTHS 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 FIF-N9.

83.
Strategic brand management Creating and sustaining brand equity long term by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-N2;P0.

84.
Marketing from advertising to zen An outstanding approach that cuts through the theory by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PITMAN 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AMB-N6.

85.
Retail product management Buying and merchandising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ROUTLEDGE 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 VAR-P1.

86.
Effective use of market research A guide for management to grow the business by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 BIR-N9.

87.
From brand vision to brand evaluation Strategically building and sustaining brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON BUTTERWORTHS 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DEC-P1.

88.
Strategic marketing Planning and control by
Edition: Ed 2
Material type: Text Text
Publication details: LONDON BUTTERWORTHS 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.84 DRU-P1.

89.
Marketing communication An integrated approach by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SMI-N8;P2.

90.
Marketing communication Principles and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ROUTLEDGE 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 VAR-P2.

91.
Successful marketing communications A practical guide to planning and implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON BUTTERWORTHS 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ACE-P1.

92.
Improving marketing effectiveness The methods and tools that work best by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ECONOMIST BOOKS 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SHA-N8.

93.
Brand new brand thinking Brought to life by 11 experts who do by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 BAS-P2.

94.
Brand management checklist Proven tools and techniques for creating winning brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2002
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VAN-P2, ...

95.
Reinventing the brand Can top brands survive the new market realities by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-P1.

96.
Essential brand book Over 100 techniques to increase brand value by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 ELL-P2.

97.
Up close and personal Customer relationship marketing @ work by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 GAM-P3.

98.
Brand child Remarkable insights into the minds of today's global kids and their relationships and brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIN-P3.

99.
Branded The buying and selling of teenagers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ARROW 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 QUA-P3.

100.
10 secrets of time management for salespeople by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PENGUIN 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 KAH-P3.

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