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CURRIM, IMRAN S
LIM, JOOSEOP
MINTZ, OFER
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1.
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You get what you pay for The effect of top executives' compensation on advertising and R&D spending decisions & stock market
by
CURRIM, IMRAN S
LIM, JOOSEOP
Material type:
Mixed materials
Publication details:
2012
In:
JOURNAL OF MARKETING
M
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2.
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What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?
by
MINTZ, OFER
CURRIM, IMRAN S
Material type:
Mixed materials
Publication details:
2013
In:
JOURNAL OF MARKETING
M
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Shaheed Sukhdev College of Business Studies Library
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