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1.
Consumer behavior Building marketing strategy by
Edition: Ed 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (3)Call number: 658.8342 HAW-P4, ...

2.
Consumer behavior by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2004
Availability: Items available for loan: SSCBS Library (17)Call number: 658.8342 SCH-M4;P4, ...

3.
After image Mind altering marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PROFILE BOOKS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GRA-P4.

4.
Introduction to social marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI INDIA RESEARCH PRESS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MUK-P4.

5.
International marketing by
Edition: Ed 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 CZI-P1;P4.

6.
Handbook of customer relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI CREST 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 STO-P4.

7.
Customer service best practices Case studies and strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI JAICO 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 ZEM-P4.

8.
Consumer behaviour Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2004
Availability: Items available for loan: SSCBS Library (4)Call number: 658.8342 BAT-P4, ...

9.
Consumer economics A practical overveiw by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: GURGAON SPRING BOOKS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 SOD-P4.

10.
High performance intractive marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RYA-P4.

11.
Leading through relationship marketing How winning organisations leverage stakeholder relationships to improve business performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BAT-P4.

12.
Techno brands How to create and use brand identity to market, advertise and sell technology products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PET-P4.

13.
Emerging issues in supply chain management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LIMITED 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SAH-P4.

14.
Best of branding Best practices in corporate branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRE-P4.

15.
Global brand strategy Unlocking brand potential across countries, cultures and markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2004
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VAN-P4, ...

16.
Future of competition Co-creating unique value with customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PRA-P4.

17.
Consumer behavior by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON HOUGHTON MIFFLIN 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 HOY-P4.

18.
Strategic marketing management by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON HOUGHTON MIFFLIN 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AND-P4.

19.
Marketing management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 JAY-P4.

20.
Services marketing The Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SRI-P4.

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