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1.
Mintzberg on management Inside our strange world of organizations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1989
Availability: Items available for loan: SSCBS Library (1)Call number: 658 MIN-M9.

2.
Force for change How leadership differs from management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1990
Availability: Items available for loan: SSCBS Library (1)Call number: 658.4 KOT-N0.

3.
Social marketing Strategies for changing public behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1989
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-M9.

4.
Market driven strategy Processes for creating value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1990
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 DAY-N0.

5.
On great service Framework for action by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.562 BER-N5.

6.
Juran on leadership for quality An executive handbook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1989
Availability: Items available for loan: SSCBS Library (1)Call number: 658.562 JUR-M9.

7.
Negotiating rationally by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1992
Availability: Items available for loan: SSCBS Library (1)Call number: 658.4 BAZ-N2.

8.
Managing brand equity Capitalizing on the value of a brand name by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1991
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-N1.

9.
Building strong brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-N6.

10.
Marketing of nations Strategic approach to building national wealth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 338.9 KOT-N7.

11.
Logistics handbook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1994
Availability: Items available for loan: SSCBS Library (1)Call number: 658.7 ROB-N4.

12.
Matsushita leadership Lessons from the 20th century's most remarkable entrepreneur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.4 KOT-N7.

13.
Marketing aesthetics Strategic management of brands, identity, and image by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SCH-N7.

14.
Laws of choice Predicting customer behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 MAR-N7.

15.
Strategic brand management New approaches to creating and evaluating brand equity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1992
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-N2.

16.
Delivering quality service Balancing customer perceptions and expectations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1990
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 ZEI-N0.

17.
Market driven organization Understanding, attracting and keeping valuable customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 DAY-N9.

18.
Brand leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-P0.

19.
Customer centered selling Eight steps to success from the world's best sales force by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 JOL-N8.

20.
Competitive advantage Creating and sustaining superior performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1985
Availability: Items available for loan: SSCBS Library (1)Call number: 658.401 POR-M5.

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