Consumer shopping behaviour in the new era of retailing An nempirical study on food and grocery and apparel purchase in east India

By:

CHATTOPADHYAY, AYAN

Material type:

Mixed materialsPublication details: 2014Description: 47-57Subject(s):

RETAILING

NLM classification:

658.87

In: INDIAN JOURNAL OF MARKETINGMSummary: Retailing in India has witnessed a sea change, not only in terms of emergence of newer formats, but also in terms of the behaviour of the shopper. Indian shoppers who had limited choices till a decade back are now exposed to a plethora of choices,which indicates a radicalshift from a conservative mind set to a spending mind set. The present research study aims to understand and analyze the ever changing consumer behavioural patterns while shopping

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/12	Available		P15268

Retailing in India has witnessed a sea change, not only in terms of emergence of newer formats, but also in terms of the behaviour of the shopper. Indian shoppers who had limited choices till a decade back are now exposed to a plethora of choices,which indicates a radicalshift from a conservative mind set to a spending mind set. The present research study aims to understand and analyze the ever changing consumer behavioural patterns while shopping

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