When marketing is strategy

By:

DAWAR, NIRAJ

Material type:

Mixed materialsPublication details: 2013Description: 89-96Subject(s):

MARKETING

NLM classification:

658.8

In: HARVARD BUSINESS REVIEWMSummary: Why you must shift your strategy downstream, from products to customers. High faliure rates for new products suggest that companies are continuing to invest heavily in product innovation but are unable to move customers' purchase criteria.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		8/12	Available		P15173

Why you must shift your strategy downstream, from products to customers. High faliure rates for new products suggest that companies are continuing to invest heavily in product innovation but are unable to move customers' purchase criteria.

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