Measuring consumers' preferences and attitudes towards branded petrol An initial investigation of the branded petrol market
Material type:![Mixed materials](/opac-tmpl/lib/famfamfam/MX.png)
- 658.827
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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SSCBS Library | 14/1 | Available | P14868 |
Petrol was sold as a 'commodity' through 'mass marketing' in India for over four decades and generations of Indian consumers got so used to this that when 'segmented marketing' arrived and brands were launched in 2002, a paradigm shift was expected.
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