A study on the effect of dimensions of service quality on customer satisfaction in the Indian IT hardware industry with special emphasis on medium size B2B sector

By:

RAYCHAUDHURI, P S

Contributor(s):

FAROOQI, RAHELA

Material type:

Mixed materialsPublication details: 2013Description: 507-527Subject(s):

MARKETING

NLM classification:

658.8

In: GLOBAL BUSINESS REVIEWMSummary: The study conducted among the information technology users in business organizations in Delhi and NCR, addressed the issues if service quality and its impact on long term customer satisfaction from an interaction approach and relationship marketing perspective in the medium size B2B sector.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		14/3	Available		P15106

The study conducted among the information technology users in business organizations in Delhi and NCR, addressed the issues if service quality and its impact on long term customer satisfaction from an interaction approach and relationship marketing perspective in the medium size B2B sector.

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