A study on the effect of dimensions of service quality on customer satisfaction in the Indian IT hardware industry with special emphasis on medium size B2B sector
Material type: Mixed materialsPublication details: 2013Description: 507-527Subject(s): NLM classification:- 658.8
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Periodicals/Magazines | SSCBS Library | 14/3 | Available | P15106 |
The study conducted among the information technology users in business organizations in Delhi and NCR, addressed the issues if service quality and its impact on long term customer satisfaction from an interaction approach and relationship marketing perspective in the medium size B2B sector.
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