Cultrural values as advertisement thems in International and Indian marketibg

By:

BARTHWAL, SUNIL

Contributor(s):

GUPTA, N L

Material type:

Mixed materialsPublication details: 2012Description: 16-21Subject(s):

NLM classification:

659.1

In: INDIAN JOURNAL OF MARKETINGMSummary: The present review paper discusses the importance of cultural themes that are manifested in Internatinal and Indian advertisements. The review highlights if the advertisements have been influenced by the indigenous cultural background of the nation or not. Furthermore, the paper states through various advertisement examples across nations, the fact that culture is not immune to change, and the advertisers are always faced with a challenge to embed the right cultural themes in advertisements with changing culture over the years.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/11	Available		P14610

The present review paper discusses the importance of cultural themes that are manifested in Internatinal and Indian advertisements. The review highlights if the advertisements have been influenced by the indigenous cultural background of the nation or not. Furthermore, the paper states through various advertisement examples across nations, the fact that culture is not immune to change, and the advertisers are always faced with a challenge to embed the right cultural themes in advertisements with changing culture over the years.

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