Children and parents's interest in TV advertisements Elucidating the persuasive intent of advertisements

By:

SARAF, VIKAS

Contributor(s):

JAIN, N C

Material type:

Mixed materialsPublication details: 2013Description: 30-43Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Parents' control over the amount and type of TV programs viewed by their children is a direct form of mediation. The presence of a parent as a viewing partner provides further opportunity for mediation of a program and advertising content. Parentsand children may exchange comments and views regarding content showed in advertisements- chidren may ask questions which the parents would answer and issuing of instructions may take place.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/7	Available		P15032

Parents' control over the amount and type of TV programs viewed by their children is a direct form of mediation. The presence of a parent as a viewing partner provides further opportunity for mediation of a program and advertising content. Parentsand children may exchange comments and views regarding content showed in advertisements- chidren may ask questions which the parents would answer and issuing of instructions may take place.

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