Effect of demographic factors on consumer buying behaviour of durable goods

By:

JUYAL, SOM ADITYA

Material type:

Mixed materialsPublication details: 2014Description: 24-33Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The size of the consumer market in the country is vast and is constantly expanding. Billions of rupees are being spent on goods and services by millions of people. Consumer preferences are changing and are becoming highly diversified. At present the demands for various consumer products are increasing day by day. In the market, where the magnitude of competition is high, a marketer will be successful only when she/he indentifies, analyzes and responds suitably to the changing needs of the consumers.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/12	Available		P15268

The size of the consumer market in the country is vast and is constantly expanding. Billions of rupees are being spent on goods and services by millions of people. Consumer preferences are changing and are becoming highly diversified. At present the demands for various consumer products are increasing day by day. In the market, where the magnitude of competition is high, a marketer will be successful only when she/he indentifies, analyzes and responds suitably to the changing needs of the consumers.

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