When do third party product reviewa affect firm value and what can firms do? The case of media critics and professional movie reviews

By:

CHEN, YUBO

Contributor(s):

LIU, YONG

Material type:

Mixed materialsPublication details: 2012Description: 116-134Subject(s):

NLM classification:

659.1

In: JOURNAL OF MARKETINGMSummary: Third party product reviews have become ubiquitous in many industries. Aided by communication technologies, particularly on the Internet, TPRs are widely available to consumers, managers and investors. The authos examine weather and how TPRs of new product influence the financial values of firms introducing the products. The authors further study the dynamics of TPR impact on the firm value and find thet the impact exists onley for prerelease reviews and is the strongest on the product relese date.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		76/2	Available		P14246

Third party product reviews have become ubiquitous in many industries. Aided by communication technologies, particularly on the Internet, TPRs are widely available to consumers, managers and investors. The authos examine weather and how TPRs of new product influence the financial values of firms introducing the products. The authors further study the dynamics of TPR impact on the firm value and find thet the impact exists onley for prerelease reviews and is the strongest on the product relese date.

There are no comments on this title.

to post a comment.