Product placement A critical review based on ethical theories

By:

MOWLA, MOHAMMAD MASRURUL

Contributor(s):

HOQUE, MD. NAZAMUL

Material type:

Mixed materialsPublication details: 2013Description: 21-29Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The ethical dilemma in case of product promotion is not a new phenomenon. Advertisers are always controlled by the ethical rules and regulations of various countries, regions, social group and religions.Subsequently, product placement, which is apart of integrated marketing communications(IMC), has established its strength in the present time as a newly formulated promotional tool in the field of marketing

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/7	Available		P15032

The ethical dilemma in case of product promotion is not a new phenomenon. Advertisers are always controlled by the ethical rules and regulations of various countries, regions, social group and religions.Subsequently, product placement, which is apart of integrated marketing communications(IMC), has established its strength in the present time as a newly formulated promotional tool in the field of marketing

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