Mehta Soya A promotional conundrum

By:

KHANDELWAL, PRAMOD

Contributor(s):

NAQVI, SYED REZA SALIS

Material type:

Mixed materialsPublication details: 2013Description: 104-118Subject(s):

MARKETING

NLM classification:

658.8

In: VIKALPAMSummary: This case is about Mehta Soya Industries Ltd., facing the concern of continuous increase in the number of complaints regarding leakage of oil from the packed pouches and containers for which the company had no compensation policy. The case presents the three alternativs to promote the brand MSIL in the consumer pack category and the dilemma of making the right choice.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		38/1	Available		P14822

This case is about Mehta Soya Industries Ltd., facing the concern of continuous increase in the number of complaints regarding leakage of oil from the packed pouches and containers for which the company had no compensation policy. The case presents the three alternativs to promote the brand MSIL in the consumer pack category and the dilemma of making the right choice.

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