Children and parents's interest in TV advertisements Elucidating the persuasive intent of advertisements
Material type:![Mixed materials](/opac-tmpl/lib/famfamfam/MX.png)
- 658.8
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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SSCBS Library | 43/7 | Available | P15032 |
Parents' control over the amount and type of TV programs viewed by their children is a direct form of mediation. The presence of a parent as a viewing partner provides further opportunity for mediation of a program and advertising content. Parentsand children may exchange comments and views regarding content showed in advertisements- chidren may ask questions which the parents would answer and issuing of instructions may take place.
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