Online buying behaviour of Netizens A study with reference to coimbatore, Tamil Nadu

By:

SHALINI, S

Contributor(s):

KAMALAVENI, D

Material type:

Mixed materialsPublication details: 2013Description: 35-45Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The latest generation of commmerce is one that can be done over the Internet. The Internet provides a virtual platform where sellers and buyers can come in contact for sale and purchase of goods and services. They can be thousands of miles apart,may belong to different parts of the world and might speak different languages. E- commerece has emerged as the boundary less trade medium in the era of globalization. Since, the Internet has the ability to reach the customer's home, the distribution channels have started to assume new meaning for the B2C E-commerce.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/8	Available		P15000

The latest generation of commmerce is one that can be done over the Internet. The Internet provides a virtual platform where sellers and buyers can come in contact for sale and purchase of goods and services. They can be thousands of miles apart,may belong to different parts of the world and might speak different languages. E- commerece has emerged as the boundary less trade medium in the era of globalization. Since, the Internet has the ability to reach the customer's home, the distribution channels have started to assume new meaning for the B2C E-commerce.

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