Empirical study on pricing methods adopted by SMEs with different ownership structure

By:

SINGH, SHALIENDER

Contributor(s):

JANOR, HAWATI

Material type:

Mixed materialsPublication details: 2013Description: 315-327Subject(s):

PRICING

NLM classification:

332.63222

In: GLOBAL BUSINESS REVIEWMSummary: Identifying the optimal price for a new product is a critical step in the innovation process and correcting the price of an existing product is a necessary component of a successful enterprise. With the wide range of pricing research techniques practiced in the SME sector, it is not always clear which technique best addresses the business issue at hand. This article analyzes the most common methods used for consumer goods pricing research and offers guidelines on the best methods presentlyimplimented in the SME sector in India.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		14/2	Available		P14925

Identifying the optimal price for a new product is a critical step in the innovation process and correcting the price of an existing product is a necessary component of a successful enterprise. With the wide range of pricing research techniques practiced in the SME sector, it is not always clear which technique best addresses the business issue at hand. This article analyzes the most common methods used for consumer goods pricing research and offers guidelines on the best methods presentlyimplimented in the SME sector in India.

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