When do transparant packages increase food consumption

By:

DENG, XIAOYAN

Contributor(s):

SRINIVASAN, RAJI

Material type:

Mixed materialsPublication details: 2013Description: 104-117Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Transparant packages are pervasive in food consumption environments. Yet prior research has not systematically examined wheathr and how transparent packaging affects food consumption. The authors propose that transparent packaging has two opposingeffects on food consumption: it enhances food food salience, which increases consumption (Salience effect) and it facilitates consumption monitoring, which decreases consumption (monitoring efect).

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/4	Available		P15033

Transparant packages are pervasive in food consumption environments. Yet prior research has not systematically examined wheathr and how transparent packaging affects food consumption. The authors propose that transparent packaging has two opposingeffects on food consumption: it enhances food food salience, which increases consumption (Salience effect) and it facilitates consumption monitoring, which decreases consumption (monitoring efect).

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