Corporate social responsibility in business to business markets How organizational customers account for supplier corporate social resposibility engagement

By:

HOMBURG, CHRISTIAN

Contributor(s):

STIERL, MARCEL

Material type:

Mixed materialsPublication details: 2013Description: 54-72Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Despite the high relevance of corporate social responsibility (CSR) in current business practice and the considerable research on CSR outcomes in consumer markets, investigations of its influence on organizational business relationships are scarce. replying on institumental stakeholder theory, the authors develop and empirically test a framework of the inflence of a supplier's CSR engagement on organizational customer outcomes.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/6	Available		P15196

Despite the high relevance of corporate social responsibility (CSR) in current business practice and the considerable research on CSR outcomes in consumer markets, investigations of its influence on organizational business relationships are scarce. replying on institumental stakeholder theory, the authors develop and empirically test a framework of the inflence of a supplier's CSR engagement on organizational customer outcomes.

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