Challenges in a commodity offering Indian telecom service (GSM)

By:

SUBAKARAN, P

Material type:

Mixed materialsPublication details: 2013Description: 54-63Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: This paper is a theoretical reseach on the effect of branding in the Indian Telecom Service (GSM). Currently, number portability, dropping average revenue per user and a market approaching saturation presents challenges for cellular service providers. One of the fundamentals in branding is that a strong brand should give certain pricing power to its parent comapny.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/12	Available		P14759

This paper is a theoretical reseach on the effect of branding in the Indian Telecom Service (GSM). Currently, number portability, dropping average revenue per user and a market approaching saturation presents challenges for cellular service providers. One of the fundamentals in branding is that a strong brand should give certain pricing power to its parent comapny.

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