India's vegitable oil economy and consumer preference for blended soyabean oil in South India

By:

KAVTHA, V

Contributor(s):

ANGLES, S

Material type:

Mixed materialsPublication details: 2014Description: 14-23Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Oil seeds and edible oils are the essential commodities in Indian trade. Among the edible oil, soyabean oil is highly recommended for reducing the level of bad cholesterol in the blood. Through it is used in large quantities in other parts of India, its usage in South India is quite limited. The analysis of growth rate of total oil seeds area in India showed a positive growth of 0.75%, and the production statistics reveled a growth rate of 2.98% per annum.

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/11	Available		P15267

Oil seeds and edible oils are the essential commodities in Indian trade. Among the edible oil, soyabean oil is highly recommended for reducing the level of bad cholesterol in the blood. Through it is used in large quantities in other parts of India, its usage in South India is quite limited. The analysis of growth rate of total oil seeds area in India showed a positive growth of 0.75%, and the production statistics reveled a growth rate of 2.98% per annum.

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