A review of contemporary retail formats in emerging India

By:

BASU, RITUPARNA

Material type:

Mixed materialsPublication details: 2014Description: 30-35Subject(s):

RETAIL MARKETING

NLM classification:

658.87

In: INDIAN JOURNAL OF MARKETINGMSummary: Trends of globalization coupled with reduced trade barriers are inducing competitive retailers to shift focus away from the hitherto attractive developed markets towards investing in the emerging underserved geographic markets. However, getting itright in the emerging markets requires thoughtful judgments on the existing structure and dynamics of the new markets.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/11	Available		P15267

Trends of globalization coupled with reduced trade barriers are inducing competitive retailers to shift focus away from the hitherto attractive developed markets towards investing in the emerging underserved geographic markets. However, getting itright in the emerging markets requires thoughtful judgments on the existing structure and dynamics of the new markets.

There are no comments on this title.

to post a comment.