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	1.	Services marketing Integrating customer focus across the firm by ZEITHAML, Valarie A BITNER, Mary Jo [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2000 Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 ZEI-P0, ... Add to cart (remove)

	2.	Service marketing Integrating customer focus across the firm by ZEITHAML, Valarie A BITNER, Mary Jo [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ZEI-P0;P3. Add to cart (remove)

	3.	No cover image available Branded service encounters Strategically aligning employee behavior with the brand positioning by SIRIANNI, NANACY J BITNER, MARY JO Material type: Mixed materials Publication details: 2013 In: JOURNAL OF MARKETINGM Availability: No items available. Add to cart (remove)

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