Consumer preferences and influencing factors for purchase places of organic fodd products

By:

NANDI, RAVI

Contributor(s):

BOKELMANN, WOLGANG

Material type:

Mixed materialsPublication details: 2014Description: 5-17Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The market for organic products in India is in its infancy and knowledge about organic consumers in the country is definitely under researched. The objective of this paper is to gain knowledge about consumers' preferences regarding the purchase places of organic products in Bangalore, the capital of Karnataka state, India.

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		44/5	Available		P15439

The market for organic products in India is in its infancy and knowledge about organic consumers in the country is definitely under researched. The objective of this paper is to gain knowledge about consumers' preferences regarding the purchase places of organic products in Bangalore, the capital of Karnataka state, India.

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