Study of the role and effectiveness of celebrities in advertisment

By:

CHAVDA, VIRENDRA

Material type:

Mixed materialsPublication details: 2012Description: 23-36Subject(s):

ADVERTISING

NLM classification:

659.2

In: INDIAN JOURNAL OF MARKETINGMSummary: Celebrity is an icon of the masses. A celebty's popularity in the masses turns out to be criteria in selling a particular product. it is more the trust and love for the celebrity than the quality or durability of a product to be sold. Consumers perceive the brand as having superior quality because it hs been endorsed by a credible source.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/6	Available		P14354

Celebrity is an icon of the masses. A celebty's popularity in the masses turns out to be criteria in selling a particular product. it is more the trust and love for the celebrity than the quality or durability of a product to be sold. Consumers perceive the brand as having superior quality because it hs been endorsed by a credible source.

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