Marketing cost of wheat at different marketing places in Haryana

By:

DAGAR, ANITA

Contributor(s):

KUMAR, SANDEEP

Material type:

Mixed materialsPublication details: 2012Description: 38-45Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Wheat has to undergo a series of transfers or exchange for one hand to another before it finally reachers the consumer. Keeping in view al transfers and channels involved in the marketing of wheat, an attempt has been made in the present paper toexamine the marketing cost and its components and the share of marketing cost in the total sales at different marketing places by small, medium and large size farmers in Sirsa, Haryana in relation to the primary marketing channel i.e. from farmers to purchasers.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/11	Available		P14610

Wheat has to undergo a series of transfers or exchange for one hand to another before it finally reachers the consumer. Keeping in view al transfers and channels involved in the marketing of wheat, an attempt has been made in the present paper toexamine the marketing cost and its components and the share of marketing cost in the total sales at different marketing places by small, medium and large size farmers in Sirsa, Haryana in relation to the primary marketing channel i.e. from farmers to purchasers.

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