Milk preferences of consumers and effect of the marketiing mix on consumers' purchase Decision of dairy products

By:

FAWI, NAHID MOHAMMED TAWFIK

Contributor(s):

ABDALLA, MOHAMED OSMAN MOHAMED

Material type:

Mixed materialsPublication details: 2013Description: 57-62Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Milk and dairy products experience high consumption rates in Sudan, consumers show wide variations in their preferences for different milk types and dairy products available in the local market. Consumers' purchase decisions re influenced by various factors. Study of such factors assist processors and producers of dairy products in implimenting marketing strategies that are consumer oriented and can ultimetly lead to higher selling rates. This study aimed at studying the preferences of consumption pattern of milk and factors affecting consumers' purchase decision of dairy products in Khartoum, state capital of Sudan

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/2	Available		P14738

Milk and dairy products experience high consumption rates in Sudan, consumers show wide variations in their preferences for different milk types and dairy products available in the local market. Consumers' purchase decisions re influenced by various factors. Study of such factors assist processors and producers of dairy products in implimenting marketing strategies that are consumer oriented and can ultimetly lead to higher selling rates. This study aimed at studying the preferences of consumption pattern of milk and factors affecting consumers' purchase decision of dairy products in Khartoum, state capital of Sudan

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