What were they thinking Marketing lessons I've learned from over 80,000 new product inonovations and idiocies

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Material type: Text

TextPublication details: RANDOM HOUSE NEW YORK 1998Description: xvi,240 HARD BINDINGISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SSCBS Library	General Books	658.8 MCM-N8 (Browse shelf(Opens below))	Available		6489

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