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1.
Infinite asset Managing brands to build new value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HIL-P1.

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2.
Radical marketing From harvard to harley, lessons from ten that broke the rules and made it big by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK HARPER-COLLINS 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HIL-N9.

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Shaheed Sukhdev College of Business Studies Library
E-mail: library@sscbsdu.ac.in
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